Huthwaite International - Improving Sales Performance

Change Behaviour. Change Results.

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Library: Journal

Our unique philosophy of Living Sales challenges the perceived worth of the sales role and aims to create an industry-wide cultural shift that restores the value of selling, positioning sales as a company-wide philosophy, not a department.

The Journal reflects our philosophy and supports the leadership role of sales. In each issue you'll find articles comprising comment, opinion and strategic thinking from many well-known, respected business authors, including our own in-house experts.


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4 Articles Found.

The Journal - Issue 04 
In this issue...

If your customers aren't seeing sales people, who are they seeing? - Creating and capturing real value in tough times
By Tony Hughes, CEO, Huthwaite International
A catalyst for sales combustion at Ciba
Interview with Michael Bannwarth, Head of Marketing & Sales Education, Ciba
Camels, coffee, tequila and teak
Conor Woodman shares some of the insight he gained from his adventure, as featured in Channel 4's 'Around the World in 80 Trades'
Regaining consumer confidence in the banking sector
By Angela Knight, chief executive of the British Bankers' Association
Is there a need for a UK sales academy?
The Journal put this question to four prominent leaders from both business and academia
Dealing with a difficult procurement process
By Andy Moorhouse, Research Consultant, Huthwaite International

The Journal - Issue 03 
In this issue...

Fujitsu Services - Embedding Best Practice in Sales
Interview with Roger Gilbert, Group Director and Head of Sales & Account Management Community
How Olympic Dreams Turn into Reality
By Matt Jevon, Performance Synergist
The Politics of Sales
By Tony Hughes, CEO Huthwaite International
The Balance of Power - Private Equity and Negotiations
By Craig Hopwood & Simon Inchley
Return on Investment - How Can Sales Make the Most of their Marketing Support?
By Gill Kelley & Clare O'Shea
A Royal Reason to Celebrate
By Darren Gill, International Director, Huthwaite International
Putting Customer Service Firmly in the Boardroom
By Carol Hanwell, Marketing Manager, Huthwaite International

The Journal - Issue 02 
In this issue...

Lean selling By Professor Daniel T. Jones, Lean Enterprise Institute

The Happy Medium
By Joanna Higgins, Writer & Journalist


Recession and Reality
By Tony Hughes, CEO Huthwaite International


Buying and Selling By Fiona Czerniawska, Director of Think Tank


Exploring the Power of Negotiation
By Terry Waite, CBE


The Art of the Reverse Auction
By Andrew Moorhouse, Research Consultant, Huthwaite International

The Journal - Issue 01 
In this issue...

Does your Organisation Fizz with Fresh Ideas? By Matthew Gwyther, Editor of Management Today

Rising Sales + Good Customers = Higher Multiple By Peter Bartram, Writer & Journalist


How China is Racing Towards a Knowledge-Based Economy By Tony Hughes, CEO Huthwaite International


Managing Great Expectations By Paul Loxley, Consultant, Huthwaite International


Don't Mention the 'P' Word
By Andrew Moorhouse, Research Consultant, Huthwaite International

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