Years of investigation into what separates successful salespeople from their less effective peers means that no company knows more about sales behaviour than Huthwaite.
Since 1974, we've been studying behaviour in sales situations in real commercial settings. We've observed and analysed these interactions in over 33 countries, isolating and documenting those behaviours that lead to exceptional performance.
From highly complex major sales to face-to-face selling and negotiating, we continually reappraise how to achieve sales success. No one knows more about the traits of successful sellers than Huthwaite.
We've used this vast knowledge and experience to fuel the Huthwaite Approach, a field-researched, field-validated and field-proven method of changing behaviour in order to improve the sales performance of businesses.
We never stop learning, so neither do you. As the sales and negotiation landscape changes we continually update and develop our best practice methodologies to help our clients succeed. Recent examples include dealing with eProcurement tools and selling in the new procurement environment. Please review our research library for more information.
We’ve proven that by changing behaviour, you can change results; we’ve been so successful, we’ve helped our clients’ businesses grow by an average of 17%.
